◆ The enterprise policy: brand culture have direction and goals
◆ The spirit of enterprise: pioneering, innovation, dedication in
◆ The business philosophy: the efficient service goal, customer satisfaction oriented, product innovation as the driving force, to the enterprise benefits as the center
◆ The production concept: quality is the life of enterprise
◆ Product concept: to be unique and artistic harmony building products
◆ The service concept: your satisfaction is our pursuit
◆ The code of conduct: seeking truth from facts, treat people with sincerity
◆ The style of work: to inherit and develop Chinese broad and profound ceramic culture, enrich the cultural connotation of the brand ceramic strong European Moss, to create the market at home and abroad recognized comprehensive strong ceramic brand
◆ The environmental policy; pollution control, waste utilization, prevention, energy conservation, protect the environment, continuous improvement